Narrating the trials and tribulations of the rise of South African super group The Parlotones “Sold Out!” is a retelling of what it took for the band to get where they are from a management perspective. Often funny and entertaining and sometimes brutally honest Raphael takes the reader on a journey filled with up and downs complete with insights into the planning and strategic thinking involved in taking a start-up band from zero to hero. It will delight fans of the band and enlighten other young ambitious bands wanting to achieve fame and fortune.